Probably not. That might have worked in the baseball fantasy film Field of Dreams, but in reality it takes a coordinated marketing and promotions effort to let the world know you're out there.

Here's a list of ways I can get the word out about your site:

• Tweak the code on your pages to help put your site at the top of surfers' search results when they are looking for sites with your type of content
• Submit your site to all the major and scads of specialized search engines and Web directories
• Inform Internet e-mail mailing lists and newsgroups that focus on your field about your site
• Write a press release announcing the debut of your new or recently revamped site and send it to the print and broadcast media that cover your industry
• Contact complementary Web sites to request they add a link to your site